For those without high cheekbones, life is not always as beautiful as they might dream. This is an attribute people used to have to be born with, but bone structure can be enhanced today by surgical methods. Those who want to change how they look on the outside can have a medical professional assist them by adding or removing parts of their facial underpinnings. It might not seem quite fair to have it done, and those who do will find their offspring do not have the same enhancements.
Surgery is often considered a radical answer to the issue of presenting a beautiful face, and it has often been discouraged in the past. Modern surgical techniques are less invasive, but they still carry some risk. For those determined to get the beautiful look they want, it may be their only option. Others will find ways to change how they look with cosmetics.